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Sign up to book placements and manage campaigns in the advertiser cabinet.
Escrow-protected deal — pay only after the ad is published.
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Formats, price ranges and booking terms for running ads in BBC Sport Football.
Prices are shown as ranges. Open the exact rate for this channel in the Adstail dashboard.
Open exact pricePlacement window
Each format states how long the post stays in the channel's top and in the feed before it rotates out.
Creative requirements
Submit your text and media when you book. Adstail checks the creative against the channel's content rules before it goes live.
Cancellation
You can cancel a booking before the channel admin confirms it. Funds stay in escrow until the ad is published.
Escrow-protected payments
Your payment is held in escrow and released to the channel only after the ad is published as agreed.
Refund on no-show
If the placement is not published or doesn't match what was booked, you can request a refund from escrow.
Dispute resolution
Adstail mediates disputes between advertisers and channels and decides how the escrowed funds are settled.
Secured by escrow
Every deal is protected — your budget is only released when the ad actually runs.
No commission
Book placements at the channel's price. Adstail doesn't add a buyer-side fee on top.
Advertisers come back
A large share of advertisers run repeat campaigns through Adstail after their first placement.
Fast go-live
From confirmed booking to a published post is typically a matter of hours, not days.
vs last week
Reach (week avg) ÷ subscribers
Average for the past 7 days
115 this week
Average comments per month
Average reactions per month
Updated Jun 23, 2026, 3:24 AM UTC
How subscribers, reach and posts change over time.
Quick answers about advertising on BBC Sport Football.
